Performance Marketing for Brands Ready to Scale
Zelena Marketing helps established brands unlock growth from paid search and Google’s full advertising ecosystem.
We primarily partner with companies generating $50M to $500M in annual revenue that are investing heavily in Google but suspect their account is either over-managed, under-optimized, or stuck in legacy agency systems.
Our focus is simple...Clear strategy, faster execution, and measurable revenue growth.
Who We Work With
For brands where Google Ads should be driving more than it currently is.
Our core clients are brands that:
Generate $50M–$500M in annual revenue
Spend $1M+ annually on Google Ads
Operate in ecommerce, retail, wellness, fashion, or CPG
Have an existing agency or internal team, but want a sharper strategy and stronger performance
These are typically companies where Google Ads is already a meaningful growth channel but has more potential than current performance suggests.
Supporting Exceptional Smaller Brands
While our primary focus is on larger companies, we also selectively partner with smaller brands that are a strong cultural and strategic fit.
We especially enjoy working with founders and teams building thoughtful brands in categories like:
Fashion
Lifestyle
Wellness
Beauty
Design-forward consumer brands
When the product is exceptional, and the team is ambitious, we are happy to help early-stage brands scale responsibly. One example is Spring & Mulberry, a premium chocolate brand that partnered with us in its earlier growth stage and has continued scaling with us ever since.
Why Clients Call Us
Most companies do not come to us because they are starting Google Ads. They come to us because something feels off.
Common pain points include:
Too many people are touching the account, but no clear strategy
Agencies optimizing for activity instead of revenue
Legacy campaign structures that have not evolved with Google’s AI systems
Spend increases while performance remains flat
Promotions and merchandising are not reflected properly in campaigns
Reporting that does not connect clearly to business outcomes
Clients often say the same thing: “We spend a lot on Google. It should be working better.”
The Problem With Agency Bloat
Many large agencies operate with layers of process, reporting, and meetings that slow down execution.
Strategy becomes diluted. Accounts become overly complex. Optimization becomes reactive instead of strategic.
Zelena Marketing is intentionally structured differently:
Senior-level strategy only
Direct execution without layers
Faster testing cycles
Decisions based on business impact
The result is a clearer strategy and faster revenue growth.
What We Do
Zelena Marketing provides both strategic consulting and full account management.
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For companies with internal teams that want stronger direction.
Services include:
Google Ads account audits
Campaign restructuring strategy
AI and automation roadmap guidance
Incrementally testing frameworks
Retail and in-store traffic strategies
Executive-level reporting
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For brands that want Zelena Marketing to manage the account.
Services include:
Search campaign management
Shopping and Performance Max optimization
Demand Gen strategy and launch
Keyword expansion and query mining
Budget pacing and allocation
Promotion strategy integration
Weekly and monthly performance reporting
Why Zelena Marketing
Senior Strategy Only
Clients work directly with experienced specialists who have managed hundreds of millions in ad spend.
No junior teams and no internal layers slowing execution.
Built for Today’s Google
Google Ads has evolved rapidly. Automation, AI bidding, Demand Gen, and new campaign types require different strategies than the legacy frameworks many agencies still rely on.
We build programs that reflect how Google works today.
Faster Execution
Campaign restructuring, testing, and optimizations move quickly because decisions happen directly between strategy and execution.
There are no internal bottlenecks.
Selective Client Partnerships
Zelena Marketing intentionally works with a small number of brands at a time. This allows us to stay deeply involved in performance.
Because of this, new clients often join a short waitlist before onboarding.
Selected Results
Vitamin Shoppe
National wellness retailer with significant Google investment.
Key initiatives included:
Full search and shopping restructuring
Query mining and negative keyword framework
Promotion strategy integrated across campaigns
Launch of Demand Gen campaigns
Budget reallocation toward high-intent segments
Results:
Consistent incremental revenue growth from paid search
Improved campaign efficiency through structural cleanup
Expansion into a new audience demand through Demand Gen
Spring & Mulberry
Premium chocolate brand focused on ingredient quality and e-commerce growth.
Our work included:
Building Google Ads into a scalable revenue channel
Systematic campaign expansion across search and shopping
Creative testing and promotion alignment
Results:
10x increase in ad spend since engagement began
Revenue scaled alongside spend while maintaining efficiency
After more than two years of partnership, the brand continues to hit new monthly revenue records
Engagement Model
We start every relationship with a free audit. If it's a good fit, engagements are monthly, beginning with a one-time setup fee and an ongoing retainer.
Strategic Consulting
For brands with internal teams that want expert guidance.
Includes:
Account audit
Strategic roadmap
Monthly advisory sessions
Full Management
For brands that want Zelena Marketing to run their Google program.
Includes:
Daily account management
Weekly reporting
Strategic planning with leadership
A Note on Capacity: Zelena Marketing works with a limited number of brands each year. Because of this, new partnerships typically begin with a conversation about a waitlist. If you believe your Google Ads program has untapped potential, we would be happy to discuss whether working together makes sense.
How can we help?
Tell us a bit about your brand and where you're at. We'll take a look and let you know if we can help.
We work with a limited number of brands. If there's a fit, we'll be in touch within a few days.